The main purpose of the animated TV commercial, was to inform the people of the UK, about the existence of the Gold Reserves and how their service works. This is shown through a written narrative devised. A woman views the old company’s commercial on TV and then goes to the market where Gold Reserves is to evaluate her gold jewellery. She is given a no-obligation quote and options.
The animation is using the 2D animation technique; the designs were created in Adobe Illustrator and then animated in Adobe After Effects. The style here is using a modern approach, without shadows and only very simple gradients. The limbs are exaggerated as is their movement.